Stephanie Hurt – Romance Author

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Finding your audience…

Good morning! How do you figure out your audience? What am I talking about? Well, who reads your books? What age group? What demographic? How do I know this stuff? LOL! It’s called search and figure out.

The reason I know this is that I’ve been looking into promoting books. This is one of the questions asked: “Who is your audience?” It makes sense. So here is what my new series ‘Wishful Harbor’ brought to mind.

  1. Age group: 18 – 25 (This is just a start, but…)
  2. Loves Small Town life
  3. Loves sweet romance with a Happily Ever After
  4. Hallmark movie lover (So far we’re describing me… except the age group ;))
  5. Needs to get lost for a moment or two

Ok, so this is just a sampling, but you get the idea. The point is to steer the advertising in the direction of the above people. In other words, I’ll focus on hashtags that steer my tweets, promotions, and advertising toward this focus group.

Have you tried this concept? If so, how did it work?

As always, good writing and May God Bless You…wishful harbor design

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