Stephanie Hurt – Romance Author

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Hashtags – Useful or not???

#23173416364_e8f8ee489e_sGood morning! Hope all is well with all of you.

Hashtags, do you use them or not? Well, I’ve been in and out on this subject, so I did several posts on Instagram and Twitter, using popular hashtags and the response was surprising. I started gaining followers and the retweets, likes and even comments went up in numbers. Not to mention my sales did a nice run up the scale.

Now, is this coincidence? Could be, but I think not. The reasoning behind this comment is that I have over thirty published titles and I did the test on only a couple of them. One was a back stock title.

I used the promotional methods that I learned in one of my latest promotional studies. Everything pointed at using hashtags that were similar to your book.  For example, I promoted Tuscany with #Italy #Tuscany #Oliveoil #amreading #truelove and I had several followers from the tourism industry and even some from the olive oil industry. (If you have read Tuscany, then you know why I hashtagged olive oil).

I even went one step further with the test, just to have a random selection. I used pictures from my personal everyday life and hashtagged the different things pertaining to the picture. Like our bbq chicken on the grill. My husband laughed at this one because, within minutes of posting it, I received several likes and comments from grillers, bbq restaurants and the like. It was great. Now I had my answer.

So, do hashtags work? Well, according to my little study they do. Have you had success with hashtags? Either way, let us know.

As always, good writing and May God Bless You…

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